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General description
Cutting edge in fashion is no longer just about hemlines. Leading fashion companies are now introducing RFID throughout their supply chains, from manufacture to the retail store. The technology lets them track their products status quickly and easily from design to sale.
Background information
RFID raises product visibility to new levels and speeds up product identification for all companies in the fashion supply chain. For example, with RFID, you don't need to open a box to check how many T-shirts are inside. Just pass the sealed box through a tunnel scanner and you can immediately see the number, size, color, destination and origin of the garments. Textile products are particularly well-suited to RFID tracking, as they contain few metal parts and no water - substances that can hinder product identification.
Besides quick and easy product tracking, RFID provides advanced and reliable theft protection. It can even help to boost sales. Shops and warehouses can easily ensure they have enough of each garment in stock, so customers don't have to go elsewhere to find buy the item they want. It also paves the way to a host of interactive customer services that enhance the shopping experience. These services include easy return without receipt, adaptive washing machines and interaction through NFC.
Privacy protection
With so many unfounded scare stories appearing in the press, privacy is a key concern for many consumers. A concern
that must be carefully addressed in any RFID implementation in the fashion industry, where the RFID label stays
with the product until it reaches the consumer. NXP strongly recommends strict adherence to the accepted
privacy rules. Firstly, the customer needs to be told how and why RFID labels are used. Secondly, the customer
should be able to remove or disable any RFID at the point of sale. Exciting after sales services like those
mentioned above will increase consumer acceptance of, and demand for, RFID technology that remains active after
purchase.
Products